7 For All Mankind released a series of videos directed by James Franco. To get the internet buzzing about the videos and encourage user engagement, the brand also launched a sweepstakes with the opportunity to win a $1,500 shopping spree. Giant Media was brought on board to create mass awareness for the videos while encouraging sweepstakes entries.
Acura launched this video commercial starring Jerry Seinfeld during the Super Bowl as he offers his wealth and career connections to be first in line to own the new Acura NSX.
Dollar Shave Club released an epic video in effort to encourage brand uplift and increase club subscribers. DSC turned to Giant Media to generate major awareness for the brand and drive online users to the Dollar Shave Club webpage where they are able to sign up for DSC's service.
Giant Media is pleased to announce that we’ve been acquired by Adknowledge, the largest private owned online advertising marketplace. What began five years ago out of a small brick building on 7th St. in Santa Monica grew in size and profit on “the coolest block in town”, Abbot Kinney Blvd, and now joins force with a leader in digital optimization.
From the beginning we’ve seen online video as a rapidly growing market. Today, video is an essential component in establishing brand identity on a ever-changing, expanding online landscape. Our devoted team here at Giant Media has worked very hard to elevate video distribution beyond the currently established formats. We thrive on the challenge, the change, and the opportunities that reach before us now.
The combination of Adknowledge and Giant Media reenforces the abilities of two highly complementary companies; each is recognized as a leader in the rapidly developing digital marketing world. Founded in 2004, Adknowledge helps leading advertisers maximize their online value, at scale, across a multitude of channels, approaches, and formats.
Our work here over the past five years has been driven by the passion, efficiency, and humility from every Giant Media team member, and we aspire to sustain the same ethos with Adknowledge as we begin to scale globally. To date, Giant Media holds offices in New York, Detroit, in addition to our Venice, CA, headquarters.
As we now shift our focus to the future of online video, we are thrilled to be a part of the Adknowledge family. In the meanwhile, we look forward to welcoming our new team members in typical Giant Media fashion - with a cold beer and fresh tacos on our rooftop deck by the sea.
Giants on Halloween.
Top to bottom: Rachael - Ryu (Street Fighter), Kelly - Swampmusic12, Cole - Jedward Snowden