Acura launched this video commercial starring Jerry Seinfeld during the Super Bowl as he offers his wealth and career connections to be first in line to own the new Acura NSX.
7 For All Mankind released a series of videos directed by James Franco. To get the internet buzzing about the videos and encourage user engagement, the brand also launched a sweepstakes with the opportunity to win a $1,500 shopping spree. Giant Media was brought on board to create mass awareness for the videos while encouraging sweepstakes entries.
Levi’s Shape What’s to Come project enlisted Giant Media to reach out to a female-leaning audience with the inspirational Ride4Water message. This project was a bike race more ambitious than the Tour de France with goal of providing clean drinking water in Africa. Giant Media generated buzz coverage on several websites and blogs, resulting in an earned placement on YouTube’s home page.
Dollar Shave Club released an epic video in effort to encourage brand uplift and increase club subscribers. DSC turned to Giant Media to generate major awareness for the brand and drive online users to the Dollar Shave Club webpage where they are able to sign up for DSC's service.
Pacific Standard Time (PST) is a collaboration of cultural institutions across Southern California coming together to celebrate the L.A. art scene and encourage museum attendance. Previous PST videos featuring talent including Jason Schwartzman received minimal online attention.
The Super Bowl represents a major investment for advertisers and presents a unique opportunity to engage viewers. Honda and Acura knew their Super Bowl TV spots would reach a lot of TV viewers on game day, but wanted to make sure they created major online buzz leading up to the event.
This campaign for Tanqueray featured a music video by the artist Aloe Blacc performing a song written specifically for the brand. Viewers could download the song through a link below the video. Fans could remix the song using a Facebook app accessible on Tanqueray’s Facebook page, and enter the remix into a contest judged by Aloe Blacc.
General Electric’s online web show, the GE Show, is a series of videos and content designed to help people better understand technology.
The Meth Project has a track record of hard-hitting emotional spots urging teens and parents to educate themselves on the effects of meth use. Director Darren Aronofsky created masterful content that not only captures audience attention but drives their message home.
To celebrate Nissan LEAF’s 1st birthday, the brand launched “Singing Sockets,” a charming commercial where sockets come to life and sing happy birthday to the Nissan LEAF. Additionally, the commercial featured the #LEAFbday Twitter hashtag, marking the first time the major automotive brand mentioned social media on broadcast TV.
Giant Media engages audiences across websites, mobile apps, and social media communities for LG Smartphone Race video.
Brancott Estate Wine released a series of videos in effort to encourage brand uplift and Mobile App Installs. Brancott Estate turned to Giant Media to generate major awareness for the brand and drive online users to App webpage where they are able to install The World’s Most Curious Bottle App.
Nissan turned to Giant Media to help introduce the new Nissan Versa and promote their Versa Road Trip contest. Viewers were asked to create virtual road trips for a chance to win an offline road trip with friends. We generated coverage across key Men’s Interest and Automotive sites to create awareness for the contest and drive entries.
Hyundai premiered their "Cheetah" video promoting the Hyundai Veloster Turbo during the Superbowl. Giant Media's VideoStat technology helped Hyundai give viewers the opportunity to share their video at the point of consumption.
Giant Media is pleased to announce that we’ve been acquired by Adknowledge, the largest private owned online advertising marketplace. What began five years ago out of a small brick building on 7th St. in Santa Monica grew in size and profit on “the coolest block in town”, Abbot Kinney Blvd, and now joins force with a leader in digital optimization.
From the beginning we’ve seen online video as a rapidly growing market. Today, video is an essential component in establishing brand identity on a ever-changing, expanding online landscape. Our devoted team here at Giant Media has worked very hard to elevate video distribution beyond the currently established formats. We thrive on the challenge, the change, and the opportunities that reach before us now.
The combination of Adknowledge and Giant Media reenforces the abilities of two highly complementary companies; each is recognized as a leader in the rapidly developing digital marketing world. Founded in 2004, Adknowledge helps leading advertisers maximize their online value, at scale, across a multitude of channels, approaches, and formats.
Our work here over the past five years has been driven by the passion, efficiency, and humility from every Giant Media team member, and we aspire to sustain the same ethos with Adknowledge as we begin to scale globally. To date, Giant Media holds offices in New York, Detroit, in addition to our Venice, CA, headquarters.
As we now shift our focus to the future of online video, we are thrilled to be a part of the Adknowledge family. In the meanwhile, we look forward to welcoming our new team members in typical Giant Media fashion - with a cold beer and fresh tacos on our rooftop deck by the sea.
Giants on Halloween.
Top to bottom: Rachael - Ryu (Street Fighter), Kelly - Swampmusic12, Cole - Jedward Snowden