To celebrate Nissan LEAF’s 1st birthday, the brand launched “Singing Sockets,” a charming commercial where sockets come to life and sing happy birthday to the Nissan LEAF. Additionally, the commercial featured the #LEAFbday Twitter hashtag, marking the first time the major automotive brand mentioned social media on broadcast TV.
The Super Bowl represents a major investment for advertisers and presents a unique opportunity to engage viewers. Honda and Acura knew their Super Bowl TV spots would reach a lot of TV viewers on game day, but wanted to make sure they created major online buzz leading up to the event.
Hyundai premiered their "Cheetah" video promoting the Hyundai Veloster Turbo during the Superbowl. Giant Media's VideoStat technology helped Hyundai give viewers the opportunity to share their video at the point of consumption.
General Electric’s online web show, the GE Show, is a series of videos and content designed to help people better understand technology.
Levi’s Shape What’s to Come project enlisted Giant Media to reach out to a female-leaning audience with the inspirational Ride4Water message. This project was a bike race more ambitious than the Tour de France with goal of providing clean drinking water in Africa. Giant Media generated buzz coverage on several websites and blogs, resulting in an earned placement on YouTube’s home page.
Nissan turned to Giant Media to help introduce the new Nissan Versa and promote their Versa Road Trip contest. Viewers were asked to create virtual road trips for a chance to win an offline road trip with friends. We generated coverage across key Men’s Interest and Automotive sites to create awareness for the contest and drive entries.
Giant Media engages audiences across websites, mobile apps, and social media communities for LG Smartphone Race video.
7 For All Mankind released a series of videos directed by James Franco. To get the internet buzzing about the videos and encourage user engagement, the brand also launched a sweepstakes with the opportunity to win a $1,500 shopping spree. Giant Media was brought on board to create mass awareness for the videos while encouraging sweepstakes entries.
Brancott Estate Wine released a series of videos in effort to encourage brand uplift and Mobile App Installs. Brancott Estate turned to Giant Media to generate major awareness for the brand and drive online users to App webpage where they are able to install The World’s Most Curious Bottle App.
The Meth Project has a track record of hard-hitting emotional spots urging teens and parents to educate themselves on the effects of meth use. Director Darren Aronofsky created masterful content that not only captures audience attention but drives their message home.
Dollar Shave Club released an epic video in effort to encourage brand uplift and increase club subscribers. DSC turned to Giant Media to generate major awareness for the brand and drive online users to the Dollar Shave Club webpage where they are able to sign up for DSC's service.
Pacific Standard Time (PST) is a collaboration of cultural institutions across Southern California coming together to celebrate the L.A. art scene and encourage museum attendance. Previous PST videos featuring talent including Jason Schwartzman received minimal online attention.
Acura launched this video commercial starring Jerry Seinfeld during the Super Bowl as he offers his wealth and career connections to be first in line to own the new Acura NSX.
This campaign for Tanqueray featured a music video by the artist Aloe Blacc performing a song written specifically for the brand. Viewers could download the song through a link below the video. Fans could remix the song using a Facebook app accessible on Tanqueray’s Facebook page, and enter the remix into a contest judged by Aloe Blacc.