Acura launched this video commercial starring Jerry Seinfeld during the Super Bowl as he offers his wealth and career connections to be first in line to own the new Acura NSX.
7 For All Mankind released a series of videos directed by James Franco. To get the internet buzzing about the videos and encourage user engagement, the brand also launched a sweepstakes with the opportunity to win a $1,500 shopping spree. Giant Media was brought on board to create mass awareness for the videos while encouraging sweepstakes entries.
Dollar Shave Club released an epic video in effort to encourage brand uplift and increase club subscribers. DSC turned to Giant Media to generate major awareness for the brand and drive online users to the Dollar Shave Club webpage where they are able to sign up for DSC's service.
After a few busy months, our highly anticipated First Friday event returns!
Friends, clients, and team members joined in on the fun by attending the Hawaiian themed event; complete with tacos, DJ, bar, and Aloha atmosphere.
The first Friday of every month is always a big event in Venice. During the summer nights especially, food trucks line the streets of Abbot Kinney and businesses open their doors late into the evening to the many passers-by.
The fun continued into the early hours of the morning as people tore up the dance floor and caught up by the bonfire pit on our beautiful open-air patio.
It’s safe to say that everyone had a great time and if you didn’t get to join in on the fun, no worries. Winter is coming. Come join us next month!
A couple weekends ago, Giant Media by Adknowledge sponsored the Detroit softball team by organizing a Golf Outing last Friday with the goal of sending the team to the 2014 Softball World Series.
The golf outing is an annual event that fundraises money to subsidize the cost of travel, lodging, etc. allowing the players to participate in the World Series. The mood throughout the outing was very light and playful.
There were many shenanigans throughout the day. One of the teams even did their best Happy Gilmore-style tee off on one hole.
Overall, the event was a great success. Clients, agencies, and Giant Media team members alike had a great time participating in the fun, catching up, and raising money for a great cause.
Everyone is already looking forward to the Outing next year. GO TEAM DETROIT!!
Giant Media is pleased to announce that we’ve been acquired by Adknowledge, the largest private owned online advertising marketplace. What began five years ago out of a small brick building on 7th St. in Santa Monica grew in size and profit on “the coolest block in town”, Abbot Kinney Blvd, and now joins force with a leader in digital optimization.
From the beginning we’ve seen online video as a rapidly growing market. Today, video is an essential component in establishing brand identity on a ever-changing, expanding online landscape. Our devoted team here at Giant Media has worked very hard to elevate video distribution beyond the currently established formats. We thrive on the challenge, the change, and the opportunities that reach before us now.
The combination of Adknowledge and Giant Media reenforces the abilities of two highly complementary companies; each is recognized as a leader in the rapidly developing digital marketing world. Founded in 2004, Adknowledge helps leading advertisers maximize their online value, at scale, across a multitude of channels, approaches, and formats.
Our work here over the past five years has been driven by the passion, efficiency, and humility from every Giant Media team member, and we aspire to sustain the same ethos with Adknowledge as we begin to scale globally. To date, Giant Media holds offices in New York, Detroit, in addition to our Venice, CA, headquarters.
As we now shift our focus to the future of online video, we are thrilled to be a part of the Adknowledge family. In the meanwhile, we look forward to welcoming our new team members in typical Giant Media fashion - with a cold beer and fresh tacos on our rooftop deck by the sea.