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MMA Webinar- The Rise of Native Mobile Advertising

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Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times actively getting into the game, every brand and agency should be looking to create, and improve, their native content strategy.

Join Giant Media Founder David Segura and the Mobile Marketing Association for a webinar exploring the latest in native mobile advertising on 4/30 at 11am PDT.

In it he’ll cover:

– How to implement a native strategy
– Deciding on the ideal content for a native ad
– The best ways to measure native content campaigns
– How to create a more optimal customer experience

This webinar is perfect for media and creative agencies, as well as Fortune 1000 or fast-growth brands.

sign up here! 

Giant Media Goes Bowling

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Giant Media had a blast last night bowling at Bowlmor in Santa Monica.

Some of our Kansas City and Ft Myers team members visited our LA office this past week and joined us for a competitive and fun night of bowling.

Some people tried bowling with their non-dominant hand, and others even bowled two lanes at once. We definitely have some skilled bowlers amongst us!

It was a great time all around and we hope our Kansas City and Ft Myers team members will be back to visit soon!

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Adweek Webinar – “Going Native: The Ins & Outs of Branded Content”

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It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness.

Join our founder, David Segura and RPA’s SVP, Director of Audience Strategy Mike Margolin in hosting an Adweek webinar entitled “Going Native: The Ins & Outs of Branded Content” on February 18th at 1pm.

They will be discussing:

  • The types of content that work best across different channels
  • Maximizing the impact of paid and earned native campaigns
  • How to optimize native advertising for mobile
  • Best practices being used by leading brands that have gone native

Sign up now!

Hallowmeme

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Giant Media was the proud sponsor of the 6th Annual HallowMEME party; an event that brings the Internet’s favorite memes to life. This year, HallowMEME went bi-costal, with a party in Los Angeles last Thursday followed by the New York event last night.

Memes from Reddit, Tumblr and other social media outlets came to life as people dressed as  #Gamergate,  TL;DR, Taylor Swift/Becky, the ALS Ice Bucket Challenge, Ellen at the Oscars, and many more.

No doubt events such as HallowMEME are a reminders of to how much influence the Internet really has over real world happenings, and its ability to bring people together.  Online, memes are inside jokes on a grand scale. They are timeless in nature, by defining moments in our culture, but also manifest new pop culture trends when they’re taken offline, into real life.

Check out some of these great photos from LA and NY HallowMEMEs below. How many memes can you recognize?

LA Weekly – The Village VoiceThe Daily Dot

HallowMEME Judges

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Meet your HallowMEME LA judges!

Put the finishing touches on your Willow Pape costume and get to know the internet experts who’ll be picking the winners tomorrow night at Silverlake Lounge:

Web video vet Brett Erlich of Viral Video Film School

Social media savant Kelly Egan of Giant Media

Pop culture guru Erika Brooks Adickman of Fandango and Pop Waffle

Contest winners will be announced at 10pm. Prizes are furnished by our friends at Tumblr, The Daily Dot, and UCB.

There’s still time to RSVP. We can’t wait to see you tomorrow night, LA.

Get ready, Los Angeles.

Homeboy Industries 5K Run

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This past weekend several Giant Media team members participated in Homeboy Industries’ annual 5K run.

Homeboy Industries is a non-profit organization that serves high risk, formerly gang involved men and women with free services and programs and operate several social enterprises that serve as job training sites.

Their annual 5K which both starts and ends in front of Homeboy Industries in Downtown Los Angeles, raises money to go towards uniforms, GED materials, professional wardrobe attire, and many other goods and services.

Giant Media team members had a great time at the run and were proud to support such an incredible cause.

“It felt great getting out there with the team and participating in such an incredible community fundraiser,” said Giant Media associate Dom Doan. “I hope I can continue to find ways to get involved with their cause in the future.”

Giant Media plans on continuing to support Homeboy Industries and looks forward to participating in their run again next year!

For more information on Homeboy Industries, check out their website at:http://www.homeboyindustries.org/