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Native Ads Becoming Core Strategy

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“We’ve been tracking a shift in ad-buying behavior where native advertising is moving from an experimental strategy to more of a core strategy,” Giant Media’s VP of Operations Ben Arnold said. “It’s clear that the brands that have tried native advertising were pleased with the results, which is why they’re…

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LA Tech’s Got Talent

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We are so excited to be sponsoring Laurel & Wolf’s event “LA Tech’s Got Talent”! The night will be filled with musicians, dancers, magicians, singers, and celebrity judges, Pete Giovine, LP, & Dana Brunetti. The entire evening will benefit P.S. ARTS, an organization dedicated to providing arts education to underprivileged…

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Giant Media Goes Bowling

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Giant Media had a blast last night bowling at Bowlmor in Santa Monica. Some of our Kansas City and Ft Myers team members visited our LA office this past week and joined us for a competitive and fun night of bowling. Some people tried bowling with their non-dominant hand, and...
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Adweek Webinar – “Going Native: The Ins & Outs of Branded Content”

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It’s no secret that brands are turning to native advertising to drive awareness, engagement and ultimately sales. Fueled by mobile media’s boom, branded content—especially branded video—is exploding across digital channels. But questions remain for even the most innovative marketers—from what exactly native advertising is to how to measure its effectiveness….

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Hallowmeme

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Giant Media was the proud sponsor of the 6th Annual HallowMEME party; an event that brings the Internet’s favorite memes to life. This year, HallowMEME went bi-costal, with a party in Los Angeles last Thursday followed by the New York event last night. Memes from Reddit, Tumblr and other social...
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HallowMEME Judges

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Meet your HallowMEME LA judges! Put the finishing touches on your Willow Pape costume and get to know the internet experts who’ll be picking the winners tomorrow night at Silverlake Lounge: Web video vet Brett Erlich of Viral Video Film School Social media savant Kelly Egan of Giant Media Pop culture guru Erika Brooks Adickman of...
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Homeboy Industries 5K Run

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This past weekend several Giant Media team members participated in Homeboy Industries’ annual 5K run. Homeboy Industries is a non-profit organization that serves high risk, formerly gang involved men and women with free services and programs and operate several social enterprises that serve as job training sites. Their annual 5K...
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