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Native Ads Becoming Core Strategy

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“We’ve been tracking a shift in ad-buying behavior where native advertising is moving from an experimental strategy to more of a core strategy,” Giant Media’s VP of Operations Ben Arnold said. “It’s clear that the brands that have tried native advertising were pleased with the results, which is why they’re…

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LA Tech’s Got Talent

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We are so excited to be sponsoring Laurel & Wolf’s event “LA Tech’s Got Talent”! The night will be filled with musicians, dancers, magicians, singers, and celebrity judges, Pete Giovine, LP, & Dana Brunetti. The entire evening will benefit P.S. ARTS, an organization dedicated to providing arts education to underprivileged…

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MMA Webinar- The Rise of Native Mobile Advertising

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Native advertising is among the most talked about—and puzzling—aspects of the ad industry. Native is big and getting bigger, with spending expected to reach over 4Billion this year. Year over year, it’s expected to grow 34% through 2018. With big name publishers like Forbes, The Atlantic and New York Times…

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