Campaigns

Air New Zealand has a long track record of successful campaigns from In-Flight Safety videos to Snoop Dogg to Rico, their wildly inappropriate vampire toothed squirrel. This campaign drove views and conversations surrounding the brand and the airline’s new economy Skycouch™ seats for long haul flights.

Giant Media’s video distribution strategy secured over 1 million user-initiated views and over 7,000 user engagements in 3 weeks for Air New Zealand’s hilarious and cheeky series, featuring David Hasselhoff and the Playboy Shannon Twins.