Campaigns

 
American Express
Brand

1,600,000+

Total Campaign Views

November 2011
Start Date

Small Business Saturday

Small Business Saturday, sponsored by American Express, is a day dedicated to supporting small businesses on one of the busiest shopping weekends of the year.

Giant Media ensured there was a sizable amount of pre-buzz to support the Small Business Saturday event by leveraging relationships with top online publishers to deliver huge viewership, strong editorial coverage, and drive massive sharing across Facebook.

Over the course of the campaign, we generated over 1,600,000 views and 30,000+ engagements.