Campaigns

Rent.com drew a direct line from Apple’s iconic ’1984′ Macintosh ad, encouraging the younger generation that home ownership and debt are not the only way.

Giant Media took the message out to bloggers, gaining coverage on several websites, including JustLuxe, Curbed National, and AdWeek. Take Back The Dream earned a YouTube Homepage feature as the #1 trending video on the platform due to wide coverage through web influencer outreach and targeted VideoStat distribution.