Campaigns

This campaign for Tanqueray featured a music video by the artist Aloe Blacc performing a song written specifically for the brand. Viewers could download the song through a link below the video. Fans could remix the song using a Facebook app accessible on Tanqueray’s Facebook page, and enter the remix into a contest judged by Aloe Blacc.

Giant achieved placement in over 60 blogs, including major sites such as Hypebeast, Hypetrak, and Prefix.