CAMPAIGNS

My Versa Roadtrip

Brand:
Nissan

Start Date:
October, 2011

Total Campaign Views:
370,000+

Nissan turned to Giant Media to help introduce the new Nissan Versa and promote their Versa Road Trip contest. Viewers were asked to create virtual road trips for a chance to win an offline road trip with friends. We generated coverage across key Men’s Interest and Automotive sites to create awareness for the contest and drive entries.